How would your life in business change if you used 3 simple strategies to attract clients you really want to work with??
Your competition is doing exactly what you’re doing. They’re scrambling inside their business to do everything all the gurus are telling them to do.
Everyone is saying, “Pick ME!”
Real money – BIG money – comes when you let your preeminence speak for you.
People rarely see their own expertise in their business. Yes, even though you understand that your company offers the highest level of customer service and that your company has experience in things many don’t today – you may be selling yourself short when it comes to who you have become over the years.
WHO you have become on your journey in business is exactly what they need to know. People do business with people they know, like, and trust – so if you don’t share that part of you, they’ll never know.
Be a resource, here are some ideas.
Are you speaking for your business? Don’t wear false humility, tell EVERYONE in the same manner I’ve suggested above. How can you help them if they don’t know??
(By the way, if you’re an OBA Member, you can get your speaking dates in our calendar, let me know!)
Is there a recurring problem you solve for prospects, maybe one that makes you a little angry because they get what they need from you FREE and disappear? There’s no profitability in that. But don’t be discouraged. Instead, make it your biggest appeal! Put your solution on your website, send out email and social updates about it, make it your talk show conversation or series of conversations; make it something you’re known for addressing.
If it’s a complex issue and you SHOULD be charging, give away the first steps, and entice prospects with it. Charge a small amount for the details, and between the volume of sales and reach into the business community this approach garners you, you’ll make money from something you do constantly anyway.
By the way, no matter what you do, these approaches WORK. At OffBeat Business Media, we don’t teach marketing to marketers like most companies you have seen. These ideas have been used with companies I’ve worked with for over 7 years all over the nation, every size and shape. Instead, we teach and employ digital media strategies that make your content MATTER long after Google loses its crown. We want you to have a strong, influential brand that elevates other companies, whether you’re an HVAC, plumber, lawyer, CPA, or business coach.
Here’s what that might look like:
HVAC – Do short video segments at your warehouse discussing the differences in brands, unit sizes, or pros / cons to heat pumps. With each segment, let your audience know YOU fully understand details that make financial and practical sense.
Plumber – Help the DIY-ers (do it yourself-ers) understand the differences between plastic and metal faucet and handle fixtures, or the advantages / disadvantages of tankless water heater technology versus traditional gas and electric. This will help them to see you have the expertise to manage their projects with excellence.
Lawyer – Help people get along during litigation! A free article download or email drip campaign outlining proper responses will put you in a league of your own.
CPA – Advise small business owners on easy ways to organize their records. Use an email campaign, private Facebook group, or PDF download on your website to build your tribe – AND your reputation.
Insurance – In an email campaign or Facebook group, share short videos or stories that help business owners make better choices with their policies so they understand how to avoid common pitfalls.
As you can see, every business will benefit from using straightforward digital media strategies.
As you embark on your journey from business owner to significant profitable and influential business, know that OffBeat Business Media becomes your complete production crew, marketing department, and advertising platform, making it easy for you to leverage the art of the conversation through talk tv and talk radio. It’s the next level! And it’s time experienced, patriotic, local micro to small business became America’s most attractive feature.
Every Monday evening in DFW, you have an opportunity to discover OBBM Media Training, a program uniquely ours that gets you ready to turn your show into a revenue stream instead of an expense – with any company you choose to sign with.