OffBeat Business Media uses a 4 Step Focused Process to ensure advanced branding requirements are put in place to meet your needs in every area. Our unique approach helps you think clearly about your promotion through our services and develops a timeline and metrics for long-term success. FIRST, fill out our sponsor application and make an appointment for a phone, Skype or Zoom conversation. Our clients enjoy the structure of the 4 Step Focused Process outlined below.
Step ONE – Discovery Phase
Discovery gets the pertinent information in the right files so we can begin seamlessly. The following documents are made available so we have everything we need to get started right away:
Welcome Packet, including:
- Welcome Letter
- About YOU Questionnaire
- OBB Media Checklist
- Article Guidelines
- Terms of Service
- Editorial Calendar
- Addition to our sponsor mailing list
Step TWO – Focused Strategy Consultation
In this session, we go over all the material provided in the Welcome Packet, including development of your personalized Editorial Calendar to work in conjunction with our monthly or seasonal promotions.
We discuss image resources and preferred language, and even set up important dates in our timeline for reviews.
Step THREE – Ads Approval
Only days after our Focused Strategy Consultation, your ads will be ready to review and approve! Your customized script will be sent to you, along with a recorded mock-up of your ad. Full or half page ads, promotional products and banner text will all be made available to you at this time. Then we schedule your ad to be professionally recorded by yourself, Susan Hamilton, or Bill Brock at no extra charge, or for an additional charge, work with the enhanced skills of professional voice actor Melanie Murphy.
Step FOUR – Progress Analysis
Scheduled 30, 60, and 90 day process analysis gives us key metrics for progress in every area of our defined scope.
