In the online environment, we’re force-fed a constant barrage of shiny buttons and strong, inflated opinions that do nothing to actually improve the bottom line. Terrestrial radio and television options have become mere platforms for propaganda and manipulation. Too many people feel the playing field is just too risky to participate, and there are few examples of how to do so tastefully. But ignoring this situation will not change it.
American business owners are more likely to trust resources they vet for themselves through the internet, so it has become vital for businesses to show up in a strong, positive and problem-solving manner that is easily consumable by the masses.
Susan recognizes three key factors that motivate and inspire her to grow the initiatives at OffBeat Business Media to meet current ignored demands of this market:
- 80% of us are the majority – but feel too small to be heard screaming for less regulation regarding how we run our companies and how we face the challenges in a family business in a restorative manner.
- Due to this over regulation – especially in regards to taxation, health care, veteran resources, and criminal justice – we are too strapped for time and money to protect ourselves from the continual assault on small business families.
- Because we are strapped for time and money, necessary business growth strategies are often unrealistic in their current form – such as event attendance, regular networking, digital media strategies that elevate a brand to a trusted authority.
OffBeat Business Media operates under the umbrella of its parent company, Hamilton & Hamilton Consulting, LLC, a digital marketing and business processes consulting firm under the direction of Susan Hamilton and her husband, Randy Hamilton, founded in 2014.
Originally founded on the ideals of a Christ-focused approach to American business success, Susan’s history as a partner with Zero To Sixty Marketing LLC eventually led to the inception of Leaping Walls Consulting & Services to energize the base of American business owners who felt oppressed under the weight of ‘Google drool’ content demands and legislative over regulation.
With Shari on the cutting edge of design and technology, her husband Gerald’s photography, Scott Alberts professional fine arts design skills and Susan Hamilton’s knack for understanding content creation, deployment and strategy, Zero To Sixty Marketing was the catalyst to a broader approach necessary to make a larger impact for the American business populace.
To this day, these companies work together – along with additional professional talent listed on our home page – to make OffBeat Business Media a key player for game changers in business coaching, services and products that enhance the American business experience.