Business For Business Resources For and By Business Owners Like YOU
Some of you have employees, some do not and never want to. What I’m about to share with you applies either way.
Bottlenecks … or constipation … we can all agree they’re not only a blockage, but they are painful reminders that something could have been done much earlier to prevent the issue! Continue Reading …
How would your life in business change if you used 3 simple strategies to attract clients you really want to work with??
Your competition is doing exactly what you’re doing. They’re scrambling inside their business to do everything all the gurus are telling them to do.
Everyone is saying, “Pick ME!”
Real money – BIG money – comes when you let your preeminence speak for you.
People rarely see their own expertise in their business. Yes, even though you understand that your company offers the highest level of customer service and that your company has experience in things many don’t today – you may be selling yourself short when it comes to who you have become over the years.
WHO you have become on your journey in business is exactly what they need to know. People do business with people they know, like, and trust – so if you don’t share that part of you, they’ll never know.
Be a resource, here are some ideas. Continue Reading …
Marketing our businesses online is both necessary and hooey. If you’re not there, you can’t be found, and if you spend all your time driving traffic to your site, there’s no guarantee that ‘traffic’ is your ideal client or that ‘traffic’ buys enough to keep you in business. Continue Reading …
By Susan Hamilton
Here are some tips to get yourself ready for holiday success, because no matter what industry your business is in, if you want a seamless and profitable Q4 – you’ll have to plan it now.
You have approximately 20 topics to cover well in the next 20 weeks. These topics – or focus points – should guide you through your email and social campaigns, driving people directly to the pages online that offer advice, discounts or holiday incentives. Think this is too big to tackle? Here’s an easy plan: Continue Reading …
Amazon Echo, Microsoft Siri and many other smart devices have changed the landscape of search and will continue to do so; have you considered how this will impact your business? How will all that content necessary to get attention online be relevant in the very near future? Approximately 60% of SEO criteria has its roots in content and social media, but we have to rethink our approach and take back some power, because the things I’m reading tell me voice search is narrowing the playing field to a select few. And most of us will not be an answer to a voice query. Continue Reading …
When it comes to content in 2017, you had better NOT be blogging as usual, teaching your clients or team members to do so, or trying to satisfy ‘Google drool’ the way many have taught us to do. I used to teach this stuff, too!! Unfortunately, I still see marketing and coaching industry professionals teaching the same stuff we were doing in 2006.
Working for THEIR data (Google, Facebook) on YOUR website behavior is a game that will keep you broke, and keep THEM thrilled to sell that data to corporations that have basically purchased your identity for their marketing avatar. Let me ask you something. If 1 + 2 = 3, doesn’t 3 – 2 = 1? Continue Reading …
Digital marketers are well aware of the content issues facing local micro to small businesses in 2017. Finding time to create and distribute content is no joke. For the business owner wearing the marketing, sales, and lead generation hats, the struggle to produce regular, relevant content has never ceased as far back as I can remember.
A couple of strong reasons. Out of all the criteria Google uses to determine algorithms for search engine results, approximately 60% are content related, and 40% technical. Content gives them a glimpse into human behavior, and that demand will not be going away anytime soon. They want to know:Continue Reading …
Susan Hamilton talks with Kurt Shortes, formerly of TPx Communications, about the cyber secure requirements of doing business in America today during periods of growth. Continue Reading …
By Susan Hamilton
It’s not a sexy subject, but we need to address business anxiety if we’re really going to make the waves we want to as a community of effective, profitable American businesses. We leverage a lot of power as the 80%, and it’s time to get started. We don’t have to be a discarded legislative interest, but if you think that phrase doesn’t apply to you, just keep sitting there while people who have no idea what you’re going through in your family business write more codes that negatively effect or downright impede your profitability. It’s time to connect the dots. Continue Reading …
Recently, I’ve interviewed a broad sampling of tech company owners and consultants. Objective? To find the biggest challenges they face today in terms of finance, organizational placement, production, and service-oriented issues.
There was a lot to uncover; nothing like being surprised along the way.
What ARE some of the bumps in the road between “Oh, boy, we made it!” and “Now we can buy the car, home, land, plane,” OR simply hire some help smarter than us? Continue Reading …
