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Stephanie Chavez

As Director of Marketing at The Trade Group, Stephanie Chavez built an internal marketing department from the ground up and grew an inbound sales engine from zero to a multi-million dollar revenue generator, within two years’ time. An esteemed member of the Forbes Communication Council, Board Member of the Southern Methodist University Digital Accelerator, Director of Events for the American Marketing Association-DFW Special Interest Groups, and Advisory Board member of The Dallas Dream Team, she was recently named one of Cynopsis Media’s Top Women in Sports and Media for 2019.

Stephanie also serves as VP of Marketing for two of TTG’s sister companies, Abacus3 and Event Architecture. An expert in gaming and esports events, Stephanie was responsible for launching Abacus3’s OP Live Dallas, a premier esports event that she and Mark Nausha orchestrated from soup to nuts in 2018.

Stephanie Chavez and Pegasus Logistics Group.

What Can Go WRONG With Logistics? Tricks of the Trade

By Stephanie Chavez / September 27, 2019
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In this episode of Tricks of the Trade, Host Stephanie Chavez talks to Hiram Hartnett with mega-force Pegasus Logistics Group based in Coppell, Texas.

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Stephanie Chavez talks with Allyson Shepherd.

How to Prove Event Performance on Tricks of the Trade

By Stephanie Chavez / September 26, 2019
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Trying to prove event performance is routinely difficult for many exhibitioners. In this episode of Tricks of the Trade, Host Stephanie Chavez talks with Event Strategist Allyson Shepherd about how she counsels businesses for measurement protocols and research that makes accuracy possible. 

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Experiential marketing discussion on Tricks of the Trade.

Experiential Marketing that WOWs Attendees – Tricks of the Trade

By Stephanie Chavez / August 31, 2019
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Host Stephanie Chavez talks with Costas Varkarotas about his role in creative design, especially the experiential marketing side of the trade industry business.

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Robert Lassiter and Stephanie Chavez on Tricks of the Trade.

The Life of a Traveling Supervisor on Tricks of the Trade

By Stephanie Chavez / August 29, 2019
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In this episode of Tricks of the Trade, Host Stephanie Chavez talks with The Trade Group’s I&D Traveling Supervisor, Robert Lassiter.

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Robin Dean talks with Stephanie Chavez about exhibit management.

Trade Show Veteran on Benefits of Exhibit Management Programs: Tricks of the Trade

By Stephanie Chavez / August 1, 2019
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Stephanie Chavez hosts Tricks of the Trade. This episode features Robin Dean, talking about the benefits of an Exhibit Management Program. Robin understands the details of exhibit set up and take down, including all aspects of asset management and trade show logistics. 

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Train booth staff - Malcolm Gilvar and Stephanie Chavez on Tricks of the Trade Podcast.

Train Booth Reps, Maximize Sales on Tricks of the Trade

By Stephanie Chavez / July 18, 2019
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In this episode of Tricks of the Trade, Host Stephanie Chavez talks with The Trade Group Co-owner and EVP of Sales, Malcolm Gilvar, about how to train booth reps for maximum event sales.

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