In this episode of Big Ideas, Small Business, host Doreen Milano talks with Paul Hittner about the importance of defining the core values of your business. He works with business owners to help them express their values clearly and concisely.
Watch this episode of Big Ideas, Small Business with Doreen Milano TV here:
One of the top reasons businesses fail today is because they are unable to recognize their core values and communicate them to their target audience. This is increasingly important in today’s market because the younger generation is more interested in what you represent. They want to know what’s in it for them and how they can impact the world.
WHY you are in business is just as important as WHAT you are providing. This is the piece of the puzzle that people resonate with and tells them if they should trust you.
Many small businesses don’t have the capacity to market correctly. Defining your core values is a key component of marketing because the people who relate to what you are passionate about want to get on board. Not only will the consumer feel like they are making an impact, but your employees will feel more motivated, too.
Paul Hittner wants to support, encourage, and empower entrepreneurs when he helps them develop brand strategies, and when you go to BizVisionary.com, you’ll find tons of great resources that will prepare you for the next stages of your business. Email him at Paul@BizVisionary.com, or give him a call at 214-984-2773 to get on his schedule.
Doreen Milano is excited to share these great resources with local DFW and beyond. Go to VisionsToExcellence.com to learn more about her business coaching services and extensive experience making large corporations profitable. If you’re ready to grow, Doreen will walk you through the steps!
For programming information, or to get on the OBBM Network guest spot circuit, call 214-714-0495.
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