How do local businesses gain new clients, and keep existing customers, when they are scrambling to adjust to the current COVID-19 health and business crisis? The Business 1st Responders weigh in with industry-specific insight into banking, sales, and marketing.
Co-host Conrad Arrambide III, with First Guaranty Bank, addresses the 2 parts of the current loan scenario. Because First Guaranty is a community bank, the length of the relationship trumps money in the account. Loyalty matters, and those relationships are vital to both business owner and bank.
Relationships matter, this is why large top clients had priority with with mega-banks when relief loans first rolled out.
People want to be a priority, and Host Suzanne Johns suggests using a reward program for client acquisition and retention.
Co-host Jake Jordan agrees that the relationships have to be a priority. His social media has become more transparent as he’s been using social platforms to connect with new people while engaging with people he already knows. He notices ingenuity is dialing up because of the limitations we’ve been faced with. People who continue to communicate will be front and center when it’s time to ramp up.
Co-host Jay Maymi says you must stay visible even if sales opportunities are invisible. Opportunities will come back.
“Lack of evidence is not evidence of lack.”
“I encourage everyone to be proactive … now more than ever you have to get out there and stay visible and meet new relationships.” ~ Jay Maymi
Key takeaways for acquiring and retaining customers:
- Rewards Programs
- Pivot to new banking relationships if you need better service.
Connect with the Business 1st Responders soon on Facebook and LinkedIn, download the OffBeat Business app, or subscribe to the OBBM Network Podcast on your favorite podcast directory. Follow the links in the post above to connect with Business 1st Responder hosts for additional discussion!
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