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OffBeat Business Media

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How Important is a Content Strategy?

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Digital marketers are well aware of the content issues facing local micro to small businesses in 2017. Finding time to create and distribute content is no joke. For the business owner wearing the marketing, sales, and lead generation hats, the struggle to produce regular, relevant content has never ceased as far back as I can remember.

Why is Content Creation and Distribution Important for Local Businesses?

A couple of strong reasons. Out of all the criteria Google uses to determine algorithms for search engine results, approximately 60% are content related, and 40% technical. Content gives them a glimpse into human behavior, and that demand will not be going away anytime soon.  They want to know:Continue Reading …

Get Over Business Anxiety to Finish STRONG

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By Susan Hamilton

It’s not a sexy subject, but we need to address business anxiety if we’re really going to make the waves we want to as a community of effective, profitable American businesses. We leverage a lot of power as the 80%, and it’s time to get started. We don’t have to be a discarded legislative interest, but if you think that phrase doesn’t apply to you, just keep sitting there while people who have no idea what you’re going through in your family business write more codes that  negatively effect or downright impede your profitability. It’s time to connect the dots. Continue Reading …

2017 Tech Company Challenges

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By  John J. Checki Jr. CFP ®

Recently, I’ve interviewed a broad sampling of tech company owners and consultants. Objective? To find the biggest challenges they face today in terms of finance, organizational placement, production, and service-oriented issues.

There was a lot to uncover; nothing like being surprised along the way.

What ARE some of the bumps in the road between “Oh, boy, we made it!” and “Now we can buy the car, home, land, plane,” OR simply hire some help smarter than us? Continue Reading …

LUCK: The Story of Three Guys Who Stood a Restaurant Concept on Its Ear

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By Paul Maynard

LUCK is a story of three men who dreamed something and then found a way to make it happen.Owners of LUCK with Sir Earl Toon.

The name is just too appropriate. What else would you call a place, founded by guys who cooked and brewed beer for fun, that convinced investors almost overnight to fund them into a restaurant?

“This is really a story of three guys who met at evening cooking classes and decided, through a set of events, to make a restaurant,” Ned Steele told me recently. Ned, along with partners Jeff Dietzman and Daniel Pittman, founded LUCK in 2012, as a part of Phil Romano’s Trinity Groves restaurant incubator concept.

LUCK stands for Local Urban Craft Kitchen. The concept is based upon serving locally sourced food and serving local craft beers from a 75-mile radius at a common price. Continue Reading …

3 Tips to Craft the Perfect Article

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You want a strong, influential brand that commands high profits and leaves you time to live your life.

Wise use of media can do just that – it’s what OffBeat Business Media is all about! Here are a few quick tips that will help you craft the perfect article for submission to The OffBeat Business Magazine, and then re-purpose that article for LinkedIn Pulse, Medium, your own blog and many others. Continue Reading …

Preserving Wealth For Later

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By John Checki CFP®

Wouldn’t it be fun to be older, wiser, and still have money?  

Personally, I agree, thanks to earlier experiences with the gift of poverty, and being blessed with capable parents who worked hard and lived frugally; I looked forward to having fun and still having money. I’ve devoted most of my life to that pursuit. It has been and continues to be a swell adventure.

The problem with accumulating and preserving wealth is that no one is ever properly prepared for retirement. Wow, what a surprising thing to say. Most folks that come into our office have that fear in spades.  The fear of being old, sick and broke. Sounds awful.

What are the most typical dangers here? Continue Reading …

FAKE NEWS is Bad For Your Health

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By Clint Fuqua

The BIG BOLD story of the day is “FAKE NEWS” and your health is caught in the big middle of it all.  The real issue here comes down to figuring out what is fake, what is real, and what is a combination of both blended together for a great story that gets more clicks, views, and shares.  

This goes way beyond server hacking, wiretapping, Russian tampering, birth certificates, business connections, paid protestors, and news organization agendas.  Your very health has been caught in the crossfire when issues of healthcare bills, foods, vaccines, medicines, supplements, and lifestyle choices are used to scare or ingratiate you to do things that are in fact, bad for you. Continue Reading …

Fresh Perspectives Might Be YOURS

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By Susan Hamilton

The wind is blowing, my friends, and it just may be that you are looking forward to the winds of change as much as I am. Today’s airwaves and social conversations are causing level-headed people to be a little more cautious with how they air their opinions and messages.

That’s too bad, actually. Continue Reading …