There comes a time in local family business when marketing for your most prevalent customer is NOT in your best interest. When you’re ready for sustainable profitability, you need another approach. Watch this short OBA Member Update.Continue Reading …
The REAL Issue With Local Family Business Profitability
Wonder if You’ll FREEZE on Camera?
When you start imagining your next level in successful business, it’s easy to get stuck in the weeds, overwhelmed with the next step options and eventually start to listen to that voice inside telling you “you’re probably gonna screw this up!”
Yeah, you might. You might freeze on camera. You might start entertaining destructive thoughts about your brand development. You might get uncomfortable at the questions you need to ask to be an engaging talk show host. You might end up with a guest that can’t keep the conversation interesting or on topic. You might even have a total BOMB of a conversation, one you think benefits absolutely NO ONE. Continue Reading …
Digital Marketing vs Digital Media – It’s Time to Make MONEY
Digital marketing and digital media are two different things that together offer a very powerful advantage.
If you’re a digital marketer, you’re capitalizing on what you do best to serve the marketplace, but I know very few who get to live and breathe and make money at the same time.
Most podcasters will tell you they never made a dime, and really struggled trying to figure out how they ever could.
Ideally, yeah, sell sponsorships … tout ratings … never meant a THING to the brands they wanted alliances with. Why is that?
Are you making any money, or are you spending all your time? Continue Reading …
Racism, What it IS, and What it is NOT
By Susan Hamilton, CEO OffBeat Business Media
Hate sucks, that’s just all there is to it. When one class of people decides to define itself by the color of their skin, no one wins, and everyone plays a dangerous game of roulette, because as one is elevated, the other is negated, and at any time that tide can turn. And while the cruelty remains, deep and painful scars mark the recipients for generations.
Throughout history, one race – ethnicity or tribe – decides their neighbors are less than human. They begin to look at the other as a tool for whatever it is they need to get done or want to abuse. Such an awful practice, such an awful history, and while Americans tend to think this issue is referring to white vs black skin colors, or white vs yellow or brown skin colors – EVERY race has a history that includes a time when they made slaves of another. Continue Reading …
What is a County Commissioner vs a Council Member?
By Susan Hamilton, CEO OffBeat Business Media
Driving down city streets, you are bombarded with signs during election season, but most people really don’t understand the difference between a commissioner and a council member, or have any idea who is responsible for what. It’s all a blur as you get to your next destination, and then, when it’s time to vote, you vote for the name you recognize – unless you’ve heard something negative about that person more often.
That’s EXACTLY how advertising works. People want numbers and reach because they’re used to being sold, but those details aren’t what pays the bills. Understanding the psychology of the sale, frequency equals name and brand recognition – and that’s no small thing. They bank on that frequently passed thoroughfare MORE than they bank on the high volume of traffic. Why? Because as I mentioned in my last article, few show up anyway. You may think those signs are randomly placed, but they’re not. They are associated with the same names next to them in areas that – once at the polls – you’ll remember for the package deal.
Unfortunately, that’s not quite enough education. Continue Reading …
Why Aren’t YOU Showing Up at The Polls?
By Susan Hamilton, CEO OffBeat Business Media
I was talking with OBA member Jeff Bickerstaff last week about some of the contested positions in our Dallas county, and council seats, and as usual, I got a LOT of great information from a man I respect and trust to help me see things more clearly. See, I’m not afraid to ask intelligent questions, even if it makes me feel a little stupid to do so, because I know many of YOU have the exact. Same. Questions.
But you might not know who to ask, and you might be embarrassed that you don’t know. Continue Reading …
The Beatings Will Continue Until the Moral Changes!
One of the greatest joys I have as a life coach is to making a positive difference in others’ lives by helping people empower themselves to make positive changes in their thoughts, beliefs and actions. So many of my clients have been through extreme challenges and hit rock bottom – some have even been in trouble with the law and behind bars. Because of the many mistakes and poor choices I’ve made in the past, I had to figure out how to turn my life around. It’s also given me understanding, compassion and empathy towards others because I know the emotional state of someone going through rough times. Continue Reading …
Then There Was One of Us, Suddenly Single
Imagine kissing your wife goodbye and never seeing her again. It happened, to me, and to many of you reading this perhaps? Been studying this for about thirty years now and here is what those of us who have been down this road have to say. I’ll be happy to see your comments as well when you share this.
How did it happen? My case? One car fatal wreck on I-35 in Buda, Texas. Others? Let’s count the ways: long term illness, cancer, dementia, kidney failure, heart attack, a fall, stroke, gun fire, plane crash, flood, fire, or being in Las Vegas when a well-armed evil-intending deranged guy mowed down a concert crowd.
What have others told me? Continue Reading …
SOS! Help For Entrepreneurs
It’s one of the most detrimental things that can happen and the downfall of many entrepreneurs. It’s been one of the biggest reasons I haven’t accomplished more, or succeeded in the past. It’s very enticing, sometimes addictive and can be extremely destructive. It’s called, Shiny Object Syndrome, or SOS. Continue Reading …
Planning Ahead and Taking Action With Your Money
Let’s have a little fun. Let’s review what concerns people who have one million or more dollars in our investment accounts, okay? First concern is to make smart money decisions. That makes sense. Yes, even at Christmas time – ALL year long. Next up? Protecting against taxes, lawsuits and other wealth shrinking events. Health care costs make the list, especially as we get older. Then if we have planned well, let’s take care of our family after we are done with our life here on earth. Last in line? Charities. Yes, we do give money to charities and some folks remember their favorite charity, church, or college, along with their family and causes. Continue Reading …
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