I take quite a bit of time analyzing the landscape local family business operates in today, and across the board, believe that we associate the word ‘confidence’ 3 different ways. …
The REAL Issue With Local Family Business Profitability
There comes a time in local family business when marketing for your most prevalent customer is NOT in your best interest. When you're ready for sustainable profitability, you need another approach. …
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Wonder if You’ll FREEZE on Camera?
When you start imagining your next level in successful business, it’s easy to get stuck in the weeds, overwhelmed with the next step options and eventually start to listen to that voice inside telling …
Digital Marketing vs Digital Media – It’s Time to Make MONEY
Digital marketing and digital media are two different things that together offer a very powerful advantage. If you're a digital marketer, you're capitalizing on what you do best to serve the …
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Racism, What it IS, and What it is NOT
By Susan Hamilton, CEO OffBeat Business Media Hate sucks, that’s just all there is to it. When one class of people decides to define itself by the color of their skin, no one wins, and everyone …
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What is a County Commissioner vs a Council Member?
By Susan Hamilton, CEO OffBeat Business Media Driving down city streets, you are bombarded with signs during election season, but most people really don’t understand the difference between a …
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