By Melanie Murphy
What if changing the way people perceive your company was as easy as changing your voicemail? Perhaps it is!
The voice someone is greeted with when they call your company affects the overall opinion they may have of your company, and many times it’s the first impression people have of your brand. The sound associated with your business, your voice image, whether it’s when they call you, watch a video on your website or catch wind of your radio ad – leaves an impression. Your voice image is what people think of you based on what they hear.
Here’s how it could play out for your business.
A new prospect calls your business and gets your voicemail. You’re busy and can’t answer the phone live 24-7, which is completely understandable. They leave a message that sounds a bit uncertain, and doesn’t include the information you need to help them. If that happens to you, it’s time to check your outgoing message.
A strong voicemail with the right message empowers your caller and sets you up to know how to help them when you return the call. But if they’re not greeted with pleasant, clear-spoken instructions, they likely aren’t hanging up with a sense of confidence in your company. Don’t miss an opportunity to assure your caller that “you’ve got this!” by having a confident message.
Voice Matters in Video, Too
The video on your website looks pretty slick. Good job jumping into social media. You look great, but the conviction of what you’re saying just isn’t there. It’s not because you don’t believe in what you’re offering. It’s not unusual for cameras to make people nervous. Great news! You don’t have to compromise. Trained voice actors know exactly how to make your brand sound excellent, attracting a higher paying customer base.
Training Could Be Much Easier
Congrats! Your family business is doing well! And it just so happens that you are in peak season, again. You need to hire more help, but who will train them? You and everyone in the business is busy getting the work done to keep everything going. Come to think of it, this scenario seems to happen every year about this time.
Here’s an idea, create videos to guide new hires through the basic steps and expedite the training process. The investment on the front side may be more than the man-hours it would take to train an individual, but after a few rounds of new-hires watching the videos, the time you didn’t take to repeat the same protocol again and again will have made the videos a brilliant investment.
When someone calls your company – what is their first impression?
Do videos representing your company on social media or on your website reflect the polished brand you’ve worked hard to establish? What about training videos and content used in-house for your company? Are employees seeing the consistent high quality image you want to portray? This is where hiring a voice over professional sets you apart.
Each of the three examples is an opportunity to have your company’s voice image enhanced by a professional voice actor. These are areas where a brand’s voice, your brand’s voice – creates a tone, sets a standard and elevates how you are perceived.
A voice over professional, voice actor or voice over talent (titles used synonymously most of the time) is someone trained in how to speak clearly, capture the tone you want to communicate and reflect the polish and brand of your company. By hiring a professional voice actor to represent your message, you are enhancing your voice image and impacting your professional reputation across the board. No matter what area your company needs a voice in – radio ads, social media videos, training modules, phone mail messaging or anything else – a pro will add refinement to your brand and help your product stand out.
So why hire someone when you can have your sister-in-law to record your project for you? Here are three reasons to hire a professional for your voice over:
- A professional voice talent is trained to use their voice so your message gets communicated in the right tone
- A well trained voice actor is able to let your message stand out to engage your audience, while letting their voice enhance, not distract
- A voice over professional uses quality equipment in a suitable environment so you don’t need to worry about a hiss, tinny reverb or hollow sounding recordings.
Sure you can choose Cousin Sally to record your phone greeting, and George in accounting reads well so he could do the training videos, but the question isn’t can they read and talk? The question is does the voice quality your clients and prospects interact with represent your true brand?
Don’t leave your company’s voice image to chance. Consult with a voice over professional to ensure your message stands out.
Originally featured in The OffBeat Business Magazine July 2016.
Is the idea of hiring a professional voice new to you? Have questions? Melanie Murphy is a Dallas based voice actor who specializes in commercials, videos for media and apps, corporate narration, training modules, eLearning, phone messaging and more. Feel free to reach out to her through her website at http://www.melaniemurphyvo.com.