Guest Host Susan Hamilton talks with Conversion Hacker’s Bobbie Maloy about content that matters for business growth. People need to see us activily marketing our businesses, but what that looks like today is different between companies. Some tried and true systems are powerful constants – what’s working today to drive conversions? Bobbie comes at this from a Marine veteran and data science background, a truly insightful perspective that puts meat in the conversation.
Don’t assume you understand what your audience wants to hear. People buy with emotion, but justify with facts. A lot of marketing today is ‘facts’, but forgetting people need to hear answers to their problems. Only 3% of people are ready to buy at the moment they see your brand. If your content is engaging your prospect through an emotional connection, they will be moved closer to a purchase decision and more likely to buy.
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