You want a strong, influential brand that commands high profits and leaves you time to live your life.
Wise use of media can do just that – it’s what OffBeat Business Media is all about! Here are a few quick tips that will help you craft the perfect article for submission to The OffBeat Business Magazine, and then re-purpose that article for LinkedIn Pulse, Medium, your own blog and many others.
DON’T Overthink it! You are a subject matter expert, you know your value in the marketplace and how to convey it. Trouble is, most people get in their own way. Here’s the secret: get quiet for 10 minutes. Consider 1 topic that is front of mind, a current theme you have a solution for. Set your timer, and get into your Word Doc or Google Drive. Brain dump until your timer stops with no concern for punctuation, grammar, spelling – nothing other than the topic you know well. That’s it. Now let it set for 24 hours. Go back and spend a half hour editing your work and you will be AMAZED at what you came up with! This method will get you producing content regularly that has real, immediate value.
A great article is NOT a sales piece. Never promote yourself in your article, only your knowledge of the subject matter, your perspective of the real issue, and the solutions available in the marketplace that you recommend. Your promotion should always be in the 3 line bio, which should be concise and include your website and contact information, as well as a recent, professional image. Reach out to Scott@ScottPeekPhotography.com if you need to update. As people begin to enjoy your voice and follow your articles, they’ll trust you and share them, extending your reach. When it’s time for them to purchase, your articles have done all the heavy lifting.
Use a conversational tone. An information marketing article, the kind we publish here at OffBeat Business Media, is not an essay. Our readers are just like you: limited time, looking for the highlights, and hoping to use something they run across. The very best way to keep them engaged is to recognize them and visualize your reader – another business owner – sitting across the table from you asking you their important questions. All you do is acknowledge, paint the picture of the scenario you want to convey, and offer solutions – all very conversational, if you want them to read the whole thing and benefit!
Your voice is an important part of what makes up the American small business culture, and without it, our country is vulnerable to all the garbage being sold on TV as truth. This situation calls for strong business voices that address the issues accurately. We have an opportunity to become a strong, influential alliance that stands opposed to increased legislation that makes it harder to turn a profit. OffBeat Business Media chooses to offer the solutions most necessary to empower our micro and small business economy – and THAT voice is YOURS.
Join The OffBeat Business Alliance and take advantage or our full-service membership directory, first month is only $1!