by Jeff Klein
I just heard a guest on a radio show, an author, educator, and expert, answer a question about a popular, well-respected area of learning by saying it has NO MERIT. Don’t do that!
If you want to be taken seriously, I don’t recommend essentially telling millions of people the area of expertise they have chosen to adopt, practice, and teach is bunk. He went on to state that there is no proof that this system works. An easily proven lie.
This author wrote a book on learning. His ideas sound interesting, but NOTHING works for everyone.
The host of the show asked him about NLP (without using the term.) She asked something like, “What about people who learn based on auditory, visual, etc.?”
His answer? “That has no merit. There is no proof it works.” (I’m paraphrasing.)
I know too many people NLP has helped, too many people who teach NLP, and too many people, like myself, who used it before we even knew that’s what we were doing. As a teenager, I discovered I learned better in school if I listened in class and took notes while I followed along in the textbook. I found that reading the textbook as homework had no impact on my retention of knowledge. I used that technique (note-taking with the book open during lectures) and always did well on tests in high school and college.
I stopped listening after his statement to write this article. How many other listeners did he lose? How many others will never buy his book?
The point here, is NOT about NLP. That’s just the illustration of my point.
My point here, is DON’T DO THAT! Don’t rip another program when you’re promoting yours.
What could he have said? How about, “That system has helped a lot of people. Like any learning program, it doesn’t work for everyone. I think the lessons I’ve outlined in my book are a great approach and will help lots of kids learn better.”
Not too difficult. And much more professional.
Jeff Klein started speaking in 2004 to promote his business. As the Founder of Speaker Co-op, a cooperative business community of over 1,000 business & public speakers, he also teaches experts how to use business speaking to build their following. Email Jeff@SpeakerCoop.com for more information.