Digital marketing and digital media are two different things that together offer a very powerful advantage.
If you’re a digital marketer, you’re capitalizing on what you do best to serve the marketplace, but I know very few who get to live and breathe and make money at the same time.
Most podcasters will tell you they never made a dime, and really struggled trying to figure out how they ever could.
Ideally, yeah, sell sponsorships … tout ratings … never meant a THING to the brands they wanted alliances with. Why is that?
Are you making any money, or are you spending all your time?
Here’s the issue:
One day you’ll realize it had more to do with keeping you chasing your tail for the behavior stats Facebook and Google get to sell to large corporate interests so THEY could sell more to your circles than it EVER had to do with you making any legitimate money.
This allows those large corporate interests to also master the narrative of the news media and legislation – all serving the agendas of the largest 3 industries on earth, credit, pharma, and prison for over the last 10 years.
That’s not a conspiracy theory, that’s a call to rethink how we approach our marketing so we can take our power back. If you realize this, you have an advantage, because most people will never be so bold as to believe they can get off the hamster wheel, tell Goliath to “talk to the hand”, and move forward powerfully in a direction that sets them above the noise so their ideal client can actually FIND them, trust them, and do business with them.
The way digital marketing is set up today, is not to benefit the local family business. Over and over again, like you, I go to conferences and take notes and get inspired, only to hear the last speaker say in his closing statements, “Oh, and by the way, that campaign cost us $50,000 to execute.” Just talked to a major internet marketer responsible for huge brands online who agreed that this whole thing is a boon to their marketing – but local business owners are totally out of the running if they’re not investing hundreds of thousands of dollars annually in advertising through social mediums.
A handful of things will always be true for the local business owner who IS making money:
They tend to NOT care one way or another if they are following digital marketing algorithms.
They go straight for the ad dollars.
They make sure they are strategically using digital MEDIA to attract people who are already looking for them.
They understand how to ally themselves with their market by underscoring the pain and struggles they experience.
OH, but if they only WOULD, then they’d see what they’re missing! In an effort to solve problems we believe they have, we spend hours indoctrinating them – or attempting to – with blogs, social media ‘organic reach’ talk, and posting according to time of day and the latest approach.
And when Facebook and Google need another behavior question answered, they change the algorithms again.
Companies who are not playing this game are the only ones making money, and it’s time local family businesses understand this.
Instead, successful local family businesses focus on:
Their own sales and mindset coaching,
Execution of ease of use technology for their internal processes and consumer experience,
They focus on making sure that when they have captured the attention of a prospect, they are available in video, audio, and graphics that are clearly understood and that resonate with the buyer.
OBBM is building the alternative network media, specifically focused on local family business success. We know that the light bulbs have come on for this market, and we know how to reach them. If your business offers products and services that improve the bottom line for local family business, OBBM is poised to produce, program, and promote your strong brand to the people you want to reach. We leverage the constants, and specialize in helping YOU make money.
Go to our Event Calendar or download the OffBeat Business app and register to attend an OBBM Media Training in DFW today. It’s a new day in media, and whether you choose our network or another, we want you generating revenue with your talk show for the good of the American business economy. Our nation cannot afford for local family companies to be broke and propagandized. We’re taking back our power through strong, influential, profitable media, and invite you to join us.
Register for an OBBM Media Training NOW.