Host Stephanie Chavez talks with Costas Varkarotas about his role in creative design, especially the experiential marketing side of the trade show industry business. People would rather spend money on experiences than things. On the trade show floor, the experiential approach is here to stay and continuing to evolve. Live interactive experiences leave a lasting impression and make a more meaningful connection with attendees.
Experiential marketing should activate the brand, tell the story. Experiential activation touches all 5 of your senses. Think of Disney(R) or Universal (R) not only does it affect your sight, hearing, and smell, but it makes you feel like you are in the environment.
Experiential is not always digital. Interactive learning can leave an ‘experience’ that keeps your brand top of mind. It doesn’t take a ton of money or a huge space to engage attendees in a memorable way. Costas shares some of the more memorable exhibits he’s been a part of.
Pop up restaurants, bars, and tires – this conversation will give you TONS of ideas for how you might take your exhibit to a higher level at your next event. Mobile tours are also popular, Stephanie shares how this concept took wings recently in Boston.
Retail is another area that is changing rapidly, and AR/VR technologies are combining science, art, and technology to provide immersive experiences that WOW participants. Talk to Costas to discover how these new approaches can make a world of difference for your event.
Tricks of the Trade is sponsored by:
For guest or advertising information, contact Stephanie at 817-262-8168.
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