By Marian LaSalle
Do you have a dream for a new business venture? Do you have a passion to get your message out to the world? Never say I don’t have enough money to create what your heart desires again. I’m going to show you some fantastic tips and strategies that will allow you to see that everyday people have the power to give life to new their passion, new business or non-profit.
Here are two ways that you can raise the money and the help you need to fund your project. Crowd Funding and Sponsors. Let’s look at Crowd Funding this month and next month will deep dive into Getting Sponsors. Your job is to pick one and GO FOR IT!
Crowdfunding has launched a plethora of dreams that might not have come to fruition through traditional financing methods. It’s unrestricted and beautiful.
Planning ahead is the key here. Learning from other successful campaigns and getting organized is going to make a huge difference in the outcome. You will need to plan out a marketing campaign.
Here’s a great quote from Clay Hebert, the founder of Crowd Funding Hacks “Successful Crowdfunding is Successful Marketing.”
Here are some tips that will help you get started
- Start with your research. Did you know that popular crowdfunding companies don’t take down their campaigns after they ended? Check out the successful ones and model after them. Pick out what you loved from their project and map yours out step by step. You should start working on this 6-8 months before you hit the GO button.
- Next comes your design. You know your friends and family will back you no matter what your campaign looks like, but when you are trying to get others to give their hard earned money, you’ll have to give them confidence that you and your project are trustworthy and dependable. Plan for in your budget, the money you will need for a good website and logo.
- Get comfortable with video. You’re going to need two, one before the campaign takes off and one for when the campaign is live. For video one the ending will be different than video two. In the 1st video you will be creating a BUZZ. You will be inviting people to sign up for email updates and sharing it with everyone and everywhere you can think of. Posted on your company’s website, shared on social media, in your blog posts, sent out to your e-mail subscribers, on post cards and business cards. Include a QR code to make it easy for them to sign up. The ending of the 2nd video will be posted on your campaign site; inviting people and companies to give, donate or invest in your project.
- Create your content. Remember to write your thank you e-mails, description for the campaign, blog posts, social media posts and tweets ahead of time.
- Set your funding goal. If you should decide to launch your campaign on Kickstarter, be careful of not setting your goal too high because it’s an all or nothing platform. If you want to raise $800 and you set as your goal at $800 and you raise that of more, then you get to keep the money. If you raise $300 but your goal was $2,000, you walk away empty handed. In your planning stage be sure to estimate what you need to make to cover expenses, including the money the platform takes and the payment processor charges you.
- What will you offer your backer? Don’t leave anyone out! Start with the lowest donation possible and then reward them with a valuable incentive that is free to distribute like a fun video, useful tips, cool graphic or photo of your team. Engaging your audience with your concept is powerful.
Word of caution. BEWARE of crowdfunding sites claiming to be ‘100% Free.’ They will charge your donors instead and you will collect less donations as a result. Fees always exist when accepting payments online. Here is a list of some of the more popular sites, this list covers just a few of the many available for you and your projects!
Marian LaSalle aka ‘By Your Side Guide’ is an author, speaker, trainer and show host. She is co-owner of Painted Path Designs, a web design and internet marketing company and Tools Tips and Technology. Marian is the author of Affiliate Marketing for Fun and Profit and a Director for the Public Speakers Association. Contact Marian at 713-826-4942 for more information.