By Susan Hamilton
It’s not a sexy subject, but we need to address business anxiety if we’re really going to make the waves we want to as a community of effective, profitable American businesses. We leverage a lot of power as the 80%, and it’s time to get started. We don’t have to be a discarded legislative interest, but if you think that phrase doesn’t apply to you, just keep sitting there while people who have no idea what you’re going through in your family business write more codes that negatively effect or downright impede your profitability. It’s time to connect the dots.
You’re freaked out for a reason. You need your business to make money, and have NO idea where to focus to get from here to there. Family vacations, weekends with your spouse, handing out dollars when someone clearly needs them … your heart is right but your head has started to work against you because this stuff looks out of reach.
Many business owners I talk to on a regular basis don’t understand where their business anxiety comes from. You know the feeling – we’ve all experienced it. Blank faced with a TON of great ideas and a sense that it’s just too big to accomplish. The heart races and the next step disappears in a sea of overwhelm. People are spending HOURS that turn into DAYS and sometimes YEARS hanging out in this grueling expenditure of wasted energy – knowing the key to profitability is just past the hurdle they face.
There is no business in existence that hasn’t had to struggle with growth. We all want it, we all crave information on it, heck, many even teach and coach on it – but adapting ourselves to it IS a struggle!
There is nothing wrong with you. Your experience tells the story of a warrior, not a wimp. You’ve come through some stuff, you’ve worked through things you prefer not to discuss, but you’re still standing, you’re still fighting, and you’ll do this thing. OffBeat Business Media is dedicated to giving you the tools you need in the fashion you can absorb them to get your head back in the REAL game and kick some butt.
Let me encourage you to drop every negative thought that comes up today. EVERY one. You don’t have time to mess around with that. Here’s why you need to FOCUS and EXECUTE your marketing, advertising, and sales and QUIT allowing excuses and drama to run your life.
Your active duty or veteran co-worker or family member deserves to be paid well, and you know it – and if they’re not getting the help they need for PTSD or TBI, recovery or re-integration, waiting on the Veteran’s Administration is taking too long. Your love and respect for this person is a HUGE distraction because you WILL support your person.
Go to our Battle-Buddy.info to discover private monies and organizations that will help them get what they need so you can get back at it. Your financial success will give you leverage to CHANGE what isn’t working.
Don’t think you can’t, just swing and improve your follow-through. We’ve got your back. Make sure you’ve downloaded the OffBeat Business app, we keep a 2-page spread of linked Battle-Buddy.info resources in every issue of The OffBeat Business Magazine to easily share with those who need them.
Cancer and Alzheimer’s are so destructive. Traditional health care approaches aren’t solving anything, just creating customers and demand. There ARE real solutions out there, and people are experiencing them all the time through alternative methods, but insurance doesn’t cover them. You’re sick of the side-effects, but the doctor visits, medications, and resulting constant attention to care are keeping you from finishing the things your business needs you to do to MAKE more money.
BUT … if you take those steps and become profitable, you can choose how you want to proceed. You can share your successful health transformations with others and become a voice to be reckoned with when health care legislation is happening. You’ll be facing the big dogs, but who’s to say you weren’t born for such a time as this? OBB Health Contributors Clint Fuqua and Brenda Wakefield share regularly on things you can do for your health that really matter; small adjustments that improve memory, immunity, and recovery so you can focus on the things that get your business to the next level.
Sales tax, quarterly tax, taxes and payments and timelines and permits and fines and hoops to go through have become a time-consuming way of life for many business owners, especially if you’ve created jobs in the community. We just assume this overwhelm is the way it has to be. Legislators don’t consider anything more than what they can get their paws on to pass their inflated budgets, and small, family-owned businesses of 9 employees or less are over-regulated to the point of ridiculous. Most mornings, you’re sweating to make sure yesterday’s funds have gone live so you can make payroll Friday AND pay your taxes without a fine.
After overhead, is there any profit left over for your own savings or investments? Look, you need a bookkeeper and tax consultant or CPA today. You need to focus on business growth and let professionals who know this space navigate it for you so you can breathe again.
See, you think you’re overwhelmed about your marketing decisions and visibility. And you are. But the anxiety that has you paralyzed and suffocating is your LIFE in business, especially if you are one of the 30% of us who have an addict in our family or work space who can’t get up with your help because of criminal justice code that makes it chaotic, risky, and frustrating to work with an ex-offender who needs to get on their feet. Inmate visitation, parole, probation – NONE of these seemingly ‘helpful’ scenarios is actually helping a thing, and it’s obvious we haven’t legislated drugs out of our communities. Seems we can’t fine or incarcerate someone straight. But YOU know that.
So do they. Our criminal justice system is building streets on the backs of addicts they are farming into our prison system. It’s time for a NEW approach. We want our families back. But until we focus on profitability in spite of this mess, we’re powerless to change it. Want to integrate better responses to addiction and incarceration? They exist! Develop a strong, influential brand with the help of OffBeat Business Media and get your voice out there.
It’s time to make a change. YES, it’s too big. But the opposite is hell. One. Foot. In. Front. Of. The. Other. Keep going. Kick negativity out of the picture and begin to plan an intentional, proactive approach to your strong, influential brand. You will draw higher paying clients who think like you do. You’ll develop your own community of strength in whatever area you need to address with your life. Marketing, advertising and sales are required, but don’t let that consume you. You need money now, so make choices today that make it easier for the right people to find you.
Let’s take our country back, America. It starts with your business.
Susan Hamilton is the owner, Chief Executive Officer and Program Director of OffBeat Business Media. To discover how digital media works for your small business to build a strong, influential brand, call 214-714-0495. Does your voice count? It could.