Employment has long been the number one problem for local business owners, and part of that problem is how to get employees to bring their best, to understand their role in the company’s success. Business strategist Doreen Milano sits down with Host Larry Kortkamp to discuss these issues. Doreen has over 40 years working with corporations on this issue, and is now bringing her insight to local businesses.
Watch this episode of Biz Pointz TV here:
How do we keep our mission statement alive for a positive and productive company culture? Doreen says you need 5-7 words to sum this up for your team. They have to know where they are heading.
Many people don’t realize this is a top-down issue. It will always be the leaders in the company that will have the biggest responsibility and impact on company culture. The energy and productivity in your company are directly related to how well the team understands the mission at hand. That’s not simply a recognition at a company banquet, it’s an everyday conversation.
In fact, it doesn’t even matter how this message is communicated. Successful businesses use signage, dancing, singing, and other creative ways to reinforce an understanding of the quality of work they are expected to perform. They have to know how vital they are to the success of the company. It’s up to leadership to make it clear WHY it’s important.
When there is no cash flow, Doreen suggests looking at leading versus managing the staff.
“Often a different approach to leadership will improve the results you’re after. This can be a painful discussion, but we should always focus on where we are headed … not being comfortable in the pain. ”
~ Doreen Milano
Outside help is a current necessity, find people that work in their specialty to help you create a leadership style that improves the culture and trajectory of your company.
To work with The Kortkamp Group, find guest, advertising, or sponsor information, contact 972-824-8001, or go to KortkampGroup.com.
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