By Cindy Baccus
Businesses all over the world are using live streaming video (LSV) to make more money and boost their brand. Here are a few ways to implement this innovative tool in your business.
Using LSV as a marketing tool helps create awareness of all your business has to offer. The Internet allows people to connect with businesses with the click of a mouse. Social media sites stream content users are interested in right to their home page so they don’t need to spend hours searching for it.
Facebook uses LSV in order to create closer connections between users. Allowing people to feel they really “know” your brand increases trust, and trust leads to the willingness to buy from you. As the relationship deepens, they will not only buy from you again, they might also recommend you to others.
With billions of page views for some YouTube videos, you can see the huge potential of marketing with video. However, LSV adds a whole new dimension: that of live events happening in real time. This creates lots of buzz and excitement just like attending a book signing, a live demonstration of a product or being at a trade show. LSV is perfect for product launches, demonstrations on how to use the product, and more.
Here are a few more examples of how to use LSV:
Coaching and Teaching
If you are thinking that LSV is only for large corporations and manufacturers, think again. Small one-person businesses, like personal coaches, use LSV to educate and inspire their clients. It’s a way to offer free samples of their work to help others and also to encourage viewers to sign up for their paid services. There’s nothing like a good sample taste to leave people hungry for more.
Teachers use it to drill their students and offer extra lessons. If you’re working as a tutor, LSV can connect you with one student or a dozen to prepare them for their exams and assignments.
LSV is ideal for step-by-step instructions and demonstrations. You can also use it to give hints and tips on how to get the best out of a product or service. If you’ve ever seen an infomercial you get the idea. If you have ever seen a live cooking show you know just how entertaining and informative LSV can be.
Online education is booming, both formal and informal. People are so busy these days that they have little time to waste. If a picture is worth a thousand words, a video can be worth a hundred thousand words and LSV might be worth over a million words.
Two of the main reasons LSV works:
They position you as an expert in your niche or industry.
You are giving your audience insider information that helps them succeed.
Think about it. Your viewers can read a book about cake decorating or watch you do it live. They can read about how to improve their golf swing or see you take them through it step by step.
More than 70% of the population are visual learners, so using LSV, positions you to take advantage of a huge opportunity to boost your business.
As for costs, you might be surprised about how easy it is to get started marketing your business using LSV. We challenge you to start thinking about how you can use live streaming video to promote your business.
Cindy Baccus is a social media expert, college instructor, speaker and marketing guru, and can be reached at 214-288-9353 or firstname.lastname@example.org. Whether it be Facebook, LinkedIn, Twitter, Pinterest, Snapchat or Google Plus, Cindy knows how to connect them all into one easy-to-use platform that can be easily and effectively managed. Her passion is to help her clients develop innovative and affordable marketing ideas that result in increased revenue. http://outtatheboxmarketing.com