By Jeff Klein
Recently, I’ve shared lessons about saying what you do so people care, and on not alienating people you’ve already met.
This month, in honor of Mother’s Day, let’s talk about using what your Mother taught you in a way you might not have thought of: to make your business better. I’m sure you heard these, some of them many times. I know I did.
Treat Others The Way You Want To Be Treated – Let’s start with the Mom version of the Golden Rule. We hear these words, but do we truly take them to heart? How about extending the conversation to how we want to be treated as a customer?
I actually prefer the Hillel version of the Golden Rule. It has a subtle difference: What is hateful to you, do not do to your fellow. In other words, don’t be awful.
Are you offering and successfully implementing a customer experience that you would enjoy? Have you closely examined your customer experience? Is the online experience the same as the in-person experience?
Early on in a business, it can be easier to “not be awful” than to create an amazing experience. I suggest you start there. Then, you can continually improve and expand on the experience your customers are having. It will grow to be great. Just like you will.
Don’t Put All Your Eggs In One Basket – Many businesses learned this lesson on 9/11/01. Many retirees learned this lesson when Enron tanked. Many organizations learned it when Bernie Madoff got arrested.
We can’t rely on one client or one vertical/industry to support our business. I advocate creating at least 3 targets to market, advertise, and prospect. As you have success in one area, don’t neglect the others to the point that they are no longer in your pipeline.
The pipeline is key. You must keep networking to meet prospects, prospecting to meet clients, and serving clients to retain them. If any portion of your pipeline is empty, you are looking at trouble, not success.
Don’t Sweat The Small Stuff – This always reminds me of the two rules, of which this is #1. And #2 is, “It’s all Small Stuff.”
Each of us knows what it’s like to get so absorbed in minutia that we miss the big picture. We get sucked into solving some ticky-tack glitch that we neglect the rest of our business. That’s the old cliché about not seeing the forest for the trees.
As business owners, our job is to keep our sights firmly set on the big picture, the forest, the overall business operations. It’s not our job to fix every typo (however much we want to) sweep every floor, or pinch every penny. Until we get to the point where we can delegate every-day tasks that don’t add to the bottom line, we will not see the growth we are working so hard for.
Delegate the small stuff. And then, don’t let your employees sweat it either. Provide a positive experience for them, too. They are as valuable as your customers.
If You Do What You Love, You’ll Never Work A Day In Your Life – This one I put last because I think it’s the most important. If you aren’t doing what you love, PLEASE go find something else to do. Life is too short.
I am not being trite or minimizing obligations. When you find that thing you are supposed to be doing, in my case that’s helping people succeed in business, there is nothing more gratifying. I wake up ready to go. I go to bed exhausted because I’ve left it all out there in the world.
They say that no one ever lay on their death bed and wished they had more time at the office. But, I promise you that many people lay there thankful that they enjoyed their life because it wasn’t all about them. They gave of themselves to make this world a better place.
You can’t do that if you don’t love what you do. As you read through this magazine, I have no doubt that the authors of these articles LOVE what they have built for themselves.
Your Mother wants you to be happy. Remember, she knows best.
Jeff Klein offers a monthly Networking Lunch in Addison, regular Business Networking Bootcamps, and a website full of free and paid content to help those responsible for generating revenue at (www.Jeffs30Seconds.com/Education) and Jeff@JeffKleinSpeaker.com.