Trade shows mean business, on every level. Meet Randal Acker, president of Exhibitor Media Group, the engine behind tradeshow industry’s most comprehensive training event ExhibitorLIVE, asking, “What will trade shows look like in the next 5 years?” The rise of face-to-face marketing has created a space for professionals to hone their events around attendee attraction, engagement, and to a growing extent, measuring booth ROI. ExhibitorLIVE offers over 170 in-depth sessions and workshops on all aspects of face-to-face marketing and management.
As the pacesetter and standard in the exhibitor industry, Randal candidly talks with Host Stephanie Chavez about his core commitments to ensure EL attendees walk out with deliverables they can take back to work and use immediately. Attendees who want to improve their event performance need an education, not a sales pitch. There is a measurable science to the whole thing!
What is the trade show industry going to look like in five years? Says Randal, “If it’s going to look like a shopping mall, we’re in trouble … you’re going to have to do what others CAN’T do.”
Stephanie and Randal discuss the Certified Trade Show Marketer Program (CTSM) accredited by the Northern Illinois University. According to their 2019 survey,
- 90% of attendees sad they had confidence in better results after attending CTSM training offered by Exhibitor Media Group.
- 70% said training improved and elaborated their execution plan and caused them to be an expert in this arena.
Stephanie recently earned her CTSM after completing 23 required courses and proving the application of those lessons, an additional 3-hour exam. Only 10% of enrolled candidates get this certification and are qualified to use it. Now she teaches booth ROI regularly as a value add for local businesses at The Trade Group at their Carrollton, TX, location. Understanding face-to-face marketing on this level gives C-Suites the advantage of an internal tradeshow expert sitting at the table.
Some of the most popular topics:
- How do I build my budgets?
- How to understand ROI calculators.
- How to integrate sponsorships.
- Portfolios of examples for how people are utilizing face-to-face.
- Create customized engagement for a networking advantage.
Get YOUR training, go to ExhibitorOnline.com to get started today. Exhibitions mean business, register for the spring ExhibitorLIVE and change the course of your event strategy forever!
Tricks of the Trade is sponsored by:
For guest or advertising information, contact Stephanie at 817-262-8168.
- Banner Advertising
- Podcast/Radio Ads
- Segment Sponsor
- Product Mentions
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