When my Dad died, I realized his wisdom lived on in my heart though memories – but how I wish he’d have preserved it through business media!
He wasn’t the type to give his perspective to those outside his local family business, or to use audio or video in any way to build his brand. My parents were the original ‘word-of-mouth-ers’ and like many still today, trusted that the work they performed would ensure a sales pipeline that would make payroll each week.
We all watched as Dad made sure that not only did his customers get better treatment than anyone else could give, he would NEVER compete on price. He figured in his markups, priced fairly, and covered his men on the job and cost of doing business.
But now that he’s gone, there is no longer a record of his wisdom to continue in each of the 3 companies that developed from the original. It’s all memory. What if we could go back to his instruction or insight from a video or audio?
Today’s family business is still run by the patriarchs and matriarchs of the family, and still transferring the fundamentals horizontally and vertically to aunts, uncles, sisters, brothers, sons, daughters, nieces, nephews, and grands. These vital companies make up the majority of the American marketplace, and while the processes we use to do business have changed, so has the way we communicate altogether – internally and online.
Many contend that younger generations have lost the ability to discern relational scenarios, too focused on short-term satisfaction and limited communication, like text or snapchat. Others argue their finesse lies in their ability to adapt to tech and online marketing with ease. Either way, preserving the genius while anticipating, implementing, and incorporating the new is a challenge across the board.
But what if internal tutorials, instructions, and standards were provided through the original owners of the company talking with current management staff, and built into the procedures now necessary for this fast-paced sales environment? What if, though that effort, facial queues and inflection were preserved, and the wisdom that worked for years and possibly generations would keep relational gold in the family?
What if local family business tv and podcasts were created to help the marketplace understand the unique value your company provides – as it relates to them? Everyone wants focused market exposure; it’s time to think differently about your expertise to get the job done.
Pinch Yourself – You’re NOT Dreaming!
OffBeat Business Media provides the marketing, coaching, production, programming, and promotion necessary to make a profitable program that impacts the marketplace for immediate revenue and generational impact.
No other marketing channel offers this type of comprehensive approach, geared from A-Z to maximize the success in life for American local family business. Go to OffBeatBusiness.com to discover how to make more money, and position your brand as the industry authority. After all, isn’t that what Dad started?